Activation: new users firing the app's key event on first-login day Ā· Purchase ā Login: web purchasers logging into the app on purchase day Ā· via Mixpanel
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š Retention D0 Ā· D1 Ā· D7 Ā· D30
% of install-day users who re-open the app same day / day 1 / day 7 / day 30 Ā· via Mixpanel
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š³ Subscription Paywall ā New Users
% of first-open users who see the paywall and subscribe, same day Ā· via Mixpanel
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šŖ Credit Purchase ā New Users
% of first-open users who open the credit screen and buy credits, same day Ā· via Mixpanel
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š Subscription Renewals
last 12 weeks Ā· R1/R2 = share of the weekly cohort renewed at cycle 1/2 Ā· top 3 subscriptions Ć top 3 countries, ranked by starts in the last 30 days Ā· ā²ā¼ = ā„5pp move vs previous cohort, newest fully-resolved cohorts only (both nā„25) Ā· grey % = 10-day retry window still open Ā· same counters as /facts/renewals
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š± App Stability
crash-free users by platform Ā· Crashlytics data via GA4 Ā· tracks the Firebase console's trend, not its exact value
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ā Store Reviews & Replies
review volume and reply coverage Ā· live from the app-store-replies pipeline Ā· Review ā covers only reviews that pipeline took in, Store ā is the app's lifetime rating sampled daily from the stores
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š App Localization
active users by country Ā· last 30 days Ā· via Mixpanel
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š Funnel Conversions ā Start ā Purchase
weekly average CR % Ā· PixFunnel
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š§ Quiz Answers
what visitors answered in this app's PixFunnel quiz and cancellation surveys Ā· all countries Ā· live from PixFunnel
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š« Cancellation Flow
PixFunnel cancellation funnel
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š¬ Cancellation Reasons
all countries Ā· last 8 weeks Ā· Mixpanel Ā· solidgate_subscription_cancelled
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š” Fraud & Disputes
Impresso Design Inc. ECM & VAMP by month (app split via +) Ā· all entities on /facts/fraud